Working Backward is an inside analysis of Amazon's approach to culture, leadership, and best practices by two longtime senior Amazon executives, Colin Breyer and Bill Carr, who reveal to us in their co-authored book, Working Backward, the principles and practices that have led to the success of one of the world's most successful companies. Through their twenty-seven years of combined Amazon experience, much of it in the early stages – a period of unparalleled innovation in which many products and services were born, including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services – Breyer and Carr give us unprecedented access to the Amazon approach, how it has been refined, tailored, and proven to be replicable, scalable, and adaptable.